Ceremonial parade in Agartala
Est. 2017 · Styling the Soldiers
Apparel · Accessories · Gifting · Mementos

Stylingthe Soldiersregiment by regiment.

Unit-crested apparel, enamelled accessories and cast-brass mementos, designed with each regiment and force and tailored to the order.

ServingAll three services
Units dressed340+
Lead time12 working days
Shop the collection Order for your unit
Gurkha Rifles Indian Navy Regiment of Artillery Army Service Corps Air Force Squadrons Rajputana Rifles Western Fleet Sikh Regiment
What we make

Four departments.
One quartermaster.

All collections
Issued this season

New in the stores

Almost every piece can be customised to your regiment, squadron or ship. Look for the pen mark.

Shop everything
Since 2017

We don't sell merch to soldiers.
We dress units.

Fauji Funk began with one order: a tie and cufflink set for a battalion reunion. We sat with the adjutant, redrew the crest by hand, found a foundry that could enamel it properly, and built the box ourselves.

The method hasn't changed. From concept to execution we work closely with each regiment and force to understand its particular requirements, then customise and tailor every product to the order.

340+Units served
9Years of orders
3Services
For units

Your crest. Your motto.
Your order.

Raising Day, dining-in, farewells, reunions, passing-out. Send us the artwork and the numbers, and we'll handle the rest.

01Share your crest, colours and headcount
02Approve a digital proof within 48 hours
03Delivered to the unit lines in 12 working days
From the order book

Recent commissions

Tie-pin sets, Western Fleet medallions, School of Artillery mementos, Gurkha polos. Real pieces made for real units.

Lookbook

In the field

Full lookbook
Standards

How we work

01

Crest drawn by hand

Every insignia is redrawn from the unit's artwork and approved by you before a single piece is made.

02

Real brass, real enamel

Tie pins, cufflinks and medallions are die-struck in brass and hand-filled with hard enamel.

03

Mess-grade cloth

Combed cotton piqué, pure silk ties, nylon flight jackets. Nothing that fades by the second wash.

04

Delivered to the lines

Boxed, labelled by name and size where needed, and shipped to the unit anywhere in India.

Dispatches

Word from the mess

Dispatches

New pieces, unit stories,
one dispatch a month.

Serving & retired members get 15% off, always