Home/Cookies

Cookie
Policy.

Essential cookies keep your bag and sign-in working. Analytics and marketing cookies stay off unless you turn them on, and you can change your mind at any time.

EssentialAlways onBag, sign-in, checkout, security
AnalyticsYour callPostHog, off until you agree
MarketingYour callNone running today
Choice kept180 daysChange it any time
01

What we mean

Cookies are small text files a website stores in your browser. This site also uses local storage and session storage, which do the same job but stay on your device and aren’t sent to our servers with every request. This policy covers all three, and calls them “cookies” for short.

Some are set by us (first-party). Others are set by services we use, such as our analytics provider (third-party).

02

Your choice

On your first visit we ask which optional cookies you allow. There are three groups:

  • Essential: needed for the bag, sign-in, checkout and security. Always on.
  • Analytics: help us understand how the site is used. Off until you say yes.
  • Marketing: measure our advertising. Off until you say yes.

“Essential only” is as easy to choose as “Accept all”, and refusing optional cookies doesn’t change anything you can do on the site. If your browser sends a Global Privacy Control signal, optional cookies start switched off.

Your choice is stored for 180 days. We ask again after that, or sooner if we add a new kind of cookie. When you withdraw consent, we delete the cookies that group set.

03

Essential cookies

NamePurposeKept for
ff_consentRemembers your cookie choices. Cookie.180 days
ff_sidKeeps you signed in to your account. Secure, HttpOnly cookie that scripts can’t read.30 days
ff_adminStaff sign-in for our back office. Never set for shoppers.12 hours
ff_cart
ff_saved
ff_promo
ff_promo_meta
Your bag, saved-for-later items and the promo code you applied.Until you clear them
ff_wishlist
ff_recent
Items you’ve saved and recently viewed on this device.Until you clear them
ff_user
ff_addresses
Your signed-in profile and saved delivery addresses, so checkout is quick.Until you sign out
ff_oidc_tokens
ff_oidc_tx
ff_oidc_discovery
Secure sign-in through Zitadel.Until you sign out
ff_orders
ff_order_tokens
Lets you reopen and track orders placed on this device.Until you clear them
ff_newsletterHolds a newsletter sign-up if our server can’t be reached, so it isn’t lost.Until sent
ff_ann_dismissedRemembers that you closed the announcement bar.Until you clear it
ff_seen
ff_utm_session
ff_tracked_*
Session storage for this tab only: the intro animation, the link or campaign you arrived from, and making sure a purchase isn’t counted twice.Until the tab closes
__cf_bm
cf_clearance
Set by Cloudflare to block bots and attacks.30 minutes to 1 year

When you pay, Razorpay sets its own cookies on its checkout window to process the payment and prevent fraud. They’re covered by Razorpay’s privacy policy.

04

Analytics cookies

Only with your consent. We use PostHog to count visits, see which pages and products are used, find where checkout goes wrong, and watch anonymised recordings of sessions. Every form field is hidden in recordings, so we never see what you type, including addresses and payment details. PostHog data goes through our own address (/ingest) and is stored by PostHog in the United States. We don’t sell it or use it for advertising.

NamePurposeKept for
ph_phc_…_posthogA random visitor ID and session ID, so visits can be counted without knowing who you are. If you sign in, your visits are linked to your account ID. Cookie and local storage.1 year
ph_phc_…_window_id
ph_…_primary_window_exists
Separates browser tabs for session recordings. Session storage.Until the tab closes
ff_utm_first
ff_utm_last
The first and the latest link or campaign that brought you to us (see below). Cookie.90 days
05

Marketing cookies

We don’t run any advertising tags today. If we start, they’ll be added to this list first, and they will stay off unless you turn marketing cookies on. These are the ones we would use:

NamePurposeKept for
_ga
_ga_*
_gcl_au
Google Analytics 4 and Google Ads: measure visits from Google ads and which led to a purchase.Up to 2 years
_fbp
_fbc
Meta Pixel: measures visits and purchases that came from our Facebook and Instagram ads.90 days
06

Campaign links

Links in our emails, social posts and ads sometimes carry tags such as utm_source, utm_campaign, or ad-click IDs such as gclid and fbclid. They tell us which post or ad you came from, not who you are.

For the current visit we keep this in your tab’s session storage. If you allow analytics or marketing cookies, we also keep the first and latest campaign for 90 days, so we can tell which campaigns lead to orders. Product links you share from our site carry a small tag (for example utm_medium=share) so we know sharing works.

07

Other ways to control them

  • Use at the foot of any page.
  • Clear this site’s data in your browser settings. That empties your bag and signs you out on this device.
  • Block third-party cookies in your browser. The store works without them.
  • Opt out of Google ads personalisation at adssettings.google.com and Meta’s at facebook.com/adpreferences.

Questions about cookies? Write to privacy@faujifunk.com. Our privacy policy and data processing page explain the rest.

Last updated 19 October 2026

Still have a question?

Talk to a person, not a form.

Write to orders@faujifunk.com or WhatsApp us, Monday to Saturday, 10:00 to 18:00 IST. Have your order reference (FF-XXXXXX) handy.